Trend forecaster WGSN report has cited seasonal forecast trends that can be applied to bathroom categories which will inspire interior design and commercial product ranges this autumn/winter (A/W) 24/25 season.
In a webinar, client specialist Anchi Wong said these trends are dynamic living, surprising color and dual realities.
“Homes of the future will need to become more flexible and bathrooms have become a key area of investment for consumers who are looking to get the most out of their living environments,” she said.
Wong said the A/W 24/25 forecast Inter-Actions inspires designs that make bathroom spaces more accommodating and adaptable, which will be paramount as consumers demand more functionality from their living spaces.
She said surprising color is another key trend which is more about aesthetics.
“Bold, high-octane color amps up bathroom spaces with unexpected placements and atypical palette combinations that animate functional designs…,” she added.
Under dual realities, Wong said the A/W 24/25 forecast trend Expanded Imagination inspires digital metaverse aesthetics to update minimalist bathroom designs with a futuristic take on industrial styles.
“Layered transparencies and strategic daylighting inspire bathroom environments that play with perception, while products that offer multiple uses come to the fore with cool reflective shine,” she said.
With these trends, brands are advised to prioritize wellbeing, tap into the appeal of natural materials, be bold with color and pattern, and invest in functional and adaptable design details.
Wong said they need to address consumers’ preference to create a restorative space for self-care by offering products that showcase rounded forms that are hard to resist and feel-good textures that create a sense of comfort.
“Use dimensional weaves for bath linens, rugs and shower curtains, and tap into the allure of curves for items like drawer-pulls and faucets. Address consumers of all abilities in product ranges, with inclusive designs that embrace an independent lifestyle,” she said.
Wong said marbled stone, travertine and sandstone are key materials that can elevate both residential and commercial bathroom spaces.
“Contrast hard materials with ultra-soft textiles that have subtle surface dimension, including waffle textures and textural grids. Explore the contrast between rough and smooth surfaces to build intriguing tactility on countertops and sinks. Include wood, which is a key material for adding an element of warmth to bathroom spaces,” she said.
Wong further said color and pattern have the ability to refresh perennial ranges and give them a new point of view.
“Use color in unexpected ways to call out typically overlooked bathroom features and accessories. Play with high-contrast color combinations for textiles like bath mats, shower curtains, and linens to bring in a playful, eye-catching element,” she said.
As consumers spend more time in their homes, Wong said bathrooms need to perform just as much as other rooms.
“Present consumers with bathroom furnishings that make their daily routines more efficient, with multifunctional designs that are adaptable. Flexibility is key, with integrated shelving and storage being paramount. Include modular bath furnishings that can be mixed and matched to offer consumers a unique customizing opportunity,” she added.