Halal beauty market expands to offer targeted product solutions

New opportunities are arising in haircare and skincare within the make-up category to serve the growing halal beauty market, with changing priorities about sustainability and self-care, according to trend forecaster WGSN.

In a report, Sienna Piccioni, head of WGSN Beauty, and researcher Raeesa Brey said global spend is forecasted to reach $93 billion by 2025 from $70 billion in 2021.

Piccioni and Brey said hijabi haircare is emerging as a category to treat irritated scalps and hair loss resulting from wearing head coverings such as hijabs for multiple hours a day, offering solutions for Muslims living in various climates.

They said multitasking and time-saving haircare solutions will appeal to one-the-go ‘Lazy’ Skinimalists.

The report cited as an example Indonesia-based Dr Soap’s multifunctional vegan hair mist that acts as a hair perfume, a hair tonic to stimulate scalp circulation and a hair serum to condition, protect and detangle, with antibacterial properties due to increased awareness of hygiene post-pandemic.

United Kingdom-based hashmats health offers halal-certified hair vitamins that provide essential ingredients such as copper, peppermint oil and 18 nutrients to support healthy hair, in an easy, one-a-day capsule.

“Take a climate-specific approach to NPD (new product development) with product offerings that tackle hijab haircare concerns specific to the region. Hijab salon services are an opportunity. Create experiences and treatments with the hijab-wearing customer in mind,” the report said.

It said Singaporean salon Kantik Room has created a women-only space that allows hijab-wearing consumers to remove their scarves in a safe place to enjoy hair and beauty services.

Piccioni and Brey said halal beauty products are known for clean formulations and trusted certifications.

“This commitment to ethical and more sustainable practices is starting to encompass packaging and other aspects of the supply chain,” they said.

To address this, the report highlighted the need to consider every element of the value chain within the product development process and strive to be sustainable, from ingredient sourcing to packaging.

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