Philexport Cebu | export services, market reports, training for Philippine exporters

Cebu City, September 3, 2009

Market information is one of the most valuable tools for exporters. Philexport Cebu and the German Development Service award annual subscription to an online market information service which is called iSEARCH to Cebuano industry associations and universities to support them in their effort to improve their performance and market share.

What is iSEARCH?

iSEARCH is a new service of Philexport Cebu which is free of charge for members. It is a web based market information system that is available online 24/7. The core of iSEARCH is a database where users can view,search for and download basic market information for seven selected industries in the Philippines.It contains pre-processed statistics, data tables, charts and graphs that give you valuable market information on key market trends per industry sector and short market reports on various topics for all seven industry sectors that are regularly published online.

Philexport Cebu is cooperating with the DED since 2008. A German marketing and branding expert, Mrs. Sabine Schacknat, was assigned to support them for at least two years in their efforts to improve the performance of the industry sectors under their umbrella. The awarding of iSEARCH Annual Subscription vouchers to industry sector associations and universities is part of their outreach and CSR program.

Beneficiaries and objectives

Philexport Cebu and DED intend to award subscription vouchers to various Sector Associations and other partner organizations namely: USC Bussiness School, San Jose Recoletos, Cebu FAME, CFIF, Cebu GTH, CCCI and ECCP. Each beneficiary organization will get at least 12 top 15 access IDs to avail of the Isearch information for free.

The move of Philexport Cebu and DED aim to increase the awareness level of the importance of market information and introduce the tool iSEARCH to the national business community, especially in the Central Visayas.

The project is expected promote iSEARCH, the online market information system of Philexport Cebu which is free of charge for members, to non-members and introduce iSEARCH as a useful tool for business associations, BSOs and the Academe. The project will also improve the market information knowledge of  each sector associations and the Academe to enhance the competitiveness of the exporters through better and constantly updated market information. DED sponsored the iSEARCH Annual Vouchers costing a total amount of PHP 298,000.