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PHILEXPORT pushes creation of market information system linked with gov’t marketing networks abroad |
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Tuesday, 14 July 2009 |
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Exporters
are pushing for the immediate creation of market and competitor
information gathering and dissemination system that can be linked with
government’s marketing networks abroad to enable firms to better
prepare and comply with the rigid trade requirements imposed by
importing countries.
Philippine Exporters Confederation, Inc. (PHILEXPORT) President
Sergio Ortiz-Luis, Jr. during the group’s general membership meeting
noted that more highly-developed countries resort to non-tariff
barriers to trade, like the mandatory pre-testing of food imports of
the United States and the European Union. Likewise starting next year, traceability will be required of EU fish imports and furniture exports to the US, he said.
Linking up
“The
urgency of building a system of information gathering and dissemination
has been made more urgent with recent developments,” he said. “Developments like these need to be shared with affected (PHILEXPORT) members to give them the lead time to adjust and comply.”
Ortiz-Luis
pointed out that the Department of Trade Industry’s commercial attaches
fielded in the country’s competitor nations and major markets can
provide vital market and competitor information to local exporters. “This is especially
important in countries where we have new trade arrangements like India,
New Zealand and Australia,” he said.
Ortiz-Luis noted that
such market and competitor information can better serve exporters if
the dissemination system is linked up with that of PHILEXPORT which has
direct access to the exporters.
“Our respective
information gathering and dissemination arms must now link up more
closely and work as a team,” he said. “We can do a lot more in the
service of our constituents if the two set up regular, two-way
communications.”
An expert in competitiveness has urged exporters to utilize
business intelligence as a guide for product development and
technological innovation. These are among the effective tools in
increasing market share and penetrating new markets, he stressed. -- Danielle Venz, PHILEXPORT News and Features
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