Retail initiatives to meet rising demand amid pandemic

More retailers in the fast-moving consumer goods (FMCG) industry are adding services amid the coronavirus disease 2019 (Covid-19) as they keep up with the rising online demand.

A Market Intelligence Digest released by the Department of Trade and Industry-Export Marketing Bureau said many field evaluators in the Americas are reporting one-way aisles to help manage social distancing, while others are reporting some unique observations at retail: “More food behind glass doors. Individualized packaging. No food bars”

The report said Walgreens’ health outcomes pharmacists completed a first phase of training in mental health first aid, while Stop & Shop launched a Grow & Learn program to teach young gardeners how to grow their own vegetables and herbs.

As part of its “Food as Medicine” platform, Kroger Health is rolling out a free telenutrition service aimed at helping shoppers find new eating routines during the pandemic, it added.

The report also cited some retail initiatives in various countries amid the Covid-19.

It said Target has become the first mass retailer to make its products shoppable on Instagram.

In Canada, Grocery Neighbour provides meals on wheels.

“An entrepreneur will be rolling out a fleet of trucks that will serve as a mobile supermarket. The goal is to have 1,000 trucks throughout Canada fitted with shelves and refrigeration,” it said.

In Brazil, Enxuto Supermarket debuts drive-thru stores, wherein customers order online and pick them up using the drive-thru option.

In Colombia, beer brand Poker is encouraging consumers to reschedule their birthday parties between August and December so they can win two liters of Poker Beer.

The initiative aims to reach 100,000 Colombian consumers by donating 200,000 liters of beer, the report said.

It added Walmart in Chile takes the “appointment economy”, noting it lets people schedule visit times as it keeps track of visitors in a bid to respect capacity restrictions.

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